Coaching run by coaches, not by an algorithm
Ironwood started in 2021 in a Columbus barbell club, when members who moved away asked their coach to keep writing their programs.
Andre Lewis ran a small barbell club in Columbus. When members moved to Denver, Atlanta and Minneapolis, they asked him to keep writing their programs. He did it over text messages and a shared spreadsheet for a year.
The spreadsheet worked because a person was reading it. It did not work because nobody could film a set, check a note or see their progress without scrolling through 400 rows.
So we built the smallest app that keeps the person in the middle: a plan your coach rewrites every Sunday, a place to film a set and get notes back, and your numbers in one place. Four coaches now use it with a few hundred members.
Ironwood in four numbers
412
members coached since 2021
4 h 50
average form review reply in August 2026
3.4
sessions a week for the median member
81%
of members still training after six months
Three rules every coach here follows
Your first coached week can start two days from now
Book a 20 minute call. If coaching is not the right fit for you, your coach will say so and point you somewhere better.